Recent survey has unveiled decline in online shopping in such occasion when people want to shop the most, but did not.
What has been just flashed through a recent report published by Coremetrics was not at all surprising – rather shocking. The report has brought unusual decrease in online shopping during February 2009 which has shown a decline by 3 per cent. The study has shown that items bought via ecommerce zone are just fewer than 13 percent. Since, online shopping results from various online participations such as online visits, product views and average time spent in site, therefore, notable drop has been witnessed in overall consumers participation at online shopping sites. While web page viewing has descended by 1%, product description viewing per session has mitigated to 2.5% and average span of time for which visitors were engaged in site viewing came down to 4.5%.
Further reports published by Coremetrics have denoted that average dollar value of purchase order during Valentine’s Day witnessed fairly small increase of just 4 percent for gifts retailing while a alarming decrease of 14.3 per cent in jewellery items. Such modest increase and decline in online shopping denotes that even on those special occasions when people could not resist from shopping have started to.
Further reports published by Coremetrics have denoted that average dollar value of purchase order during Valentine’s Day witnessed fairly small increase of just 4 percent for gifts retailing while a alarming decrease of 14.3 per cent in jewellery items. Such modest increase and decline in online shopping denotes that even on those special occasions when people could not resist from shopping have started to.
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